Can My Business
Benefit From A Web Site?
A helpful guide to making your Internet presence a success.
Brought to you by...
Webcepts
What Can You Accomplish With A Web Site?
Reduce distribution costs of promotional material.
For example, consider an ordinary promo brochure and the cost involved in
producing it. Printing, stuffing in an envelope, postage, etc. What if you
could deliver similar information, immediately, via your web site? This is not
to suggest your site should simply be an online brochure, but it is one of
many valuable uses.
Email and online customer surveys
are only two of the many ways to serve your customers needs. Email can be used
to correspond with customers, create a customer - support mailing list, or
creating a monthly e-newsletter that goes out to preferred customers, advising
them of sales, etc. The key here is, checking and answering
email frequently. Online surveys are easily set up that can post to your email
in a predefined format, names, addresses, phone numbers, comments and
suggestions. A valuable data gathering tool.
Price Lists and Catalogs
Make your product line and prices easily accessible. Save valuable phone time
by giving descriptions, prices or even pictures of your product line.
Tips To A Successful Site
Let the world know you're on the web. Put your email address and
website address (URL) on everything - business cards, invoices, letterhead,
signs/banners, company cars, etc. Get your customers into the mindset to think
of you as a net-savvy/enabled organization. The site is useless if it's not
promoted.
Update the content frequently. Don't allow your site to remain static. Plan
to update the site at least once a month if not more. Fresh content will keep
the site working for you.
Think Customer Service above Selling.
Heavy-handed sales pitches are of little use. Helping your customers by giving
them what they need works wonders. Take advantage of the capabilities of the
Internet. Remember this is a real-time, interactive medium.
Lose sight of that and it's potential site suicide. Communicate
with your customers, as well as to them.
Design Tips
Don't Slow Your Customers Search
Theatrical displays of the webs abilities for graphics and multimedia may make
for an impressive presentation, but it's important to remember that most of
your customers and potential customers will come to your site with mediocre
display capabilities, and a relatively slow modem. Making them wait for
flashy, showoffish graphics to load may cost you clients.
Fast Answers
Realization that most of your site visitors will have dropped by looking for
something specific is key. Make navigation fast and simple by making it easy
for them to find exactly what they're looking for. Straightforward menus and
directions are more important to them than that spinning 3D company logo that
takes 2 mins to load. Consider a search engine for large, heavy content sites.
Updated Content
Face the fact that the web site must be kept fresh
at all costs. Budget for maintenance as well as for design. Let the site be
your company's link to the future, not just a billboard on the information
superhighway.
Some of the Services We Offer:
- Site Design & Maintenance
- Email Addresses
- Virtual Domains
- Custom Scripting
- Logo Design
- Scanning
- Custom Graphics
- Hosting
- Consulting
Did You Know..?
According to market research recently published, 85% of the
projected $24 billion dollars of profit that will be made by commercial web
sites this year will come from product and service sales.
Three in five commercial web sites generate sales revenue, up from one in
three a year ago.
63% of Net surfers are business-related
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